Offline Stores: Build immersive floor-plan scenario showrooms—set up full-realistic spaces based on mainstream floor plans (e.g., 89㎡刚需 apartments, 140㎡ improvement homes), matched with same-style furniture (e.g., Nordic-style living rooms + Japanese-style bedrooms). A “material touch area” is also set up (displaying tactile and durability tests of different fabrics and woods).
Online End: Develop VR panoramic store tours + AR placement trials. Users can tour stores via mobile VR or upload their floor plans to AR-place furniture (showing real-time size fit and style coordination).
Scenario-Based Content Operation: Conduct live broadcasts of scenario-based usage demonstrations (e.g., “sofa movie-watching scenario for weekend home stays,” “dining table interaction scenario for parent-child families”) paired with scenario package prices (e.g., “20% off full living-dining room furniture sets”) to enhance user immersion.
Connect online-offline member benefits: users who experience offline and order online enjoy the same discounts; those who book online receive a free floor-plan matching report offline.
